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From bean to cup: how great coffee comes to be

When you next take a sip of coffee, spare a thought for how it got there. From the ideal soil to the mysteries of “split-roasting”, we lay bare the secret life of the coffee bean   Location, location, location As with wine, the “terroir” a coffee is grown in – that is, the soil, topography and climate – has a strong effect on its taste. Coffee grows best near the equator, in warm, humid climates. Of the two main types of coffee, arabicas thrive at altitudes of 1,000 to 2,000 metres; robustas at between 100 and 800 metres. Key growing regions include Brazil, Colombia, Costa Rica, Guatemala, Kenya, India and Ethiopia. Nespresso coffee experts travel the world in search of...

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25% Off Nespresso Machines at Williams-Sonoma

Attention coffee lovers and Nespresso aficionados. Williams-Sonoma is currently offering 25 % off on the Nespresso line. The offer comes with free shipping. Nespresso Evoluo Deluxe Coffee & Espresso Maker          Sugg. Price $249.95 (Discounted Price $187.46) Nespresso VertuoLine Coffee & Espresso Maker           Sugg. Price $199.95 (Discounted Price $149.96) Nespresso Pixie Espresso Maker           Sugg. Price $229.95   (Discounted Price $172.46) The espresso machines use Nespresso capsules, which are available in a variety of flavors and blends. Feel free to check out our carefully selected line of Nespresso compatible coffee pods on  www.geoartisans.com    

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Starbucks to launch Nespresso-compatible espresso pod range

Posted By: News Deskon: March 24, 2016In: Beverage, Industries, Innovation, New products, Tea & Coffee Starbucks has announced that it will launch a range of Nespresso-compatible espresso capsules, as the coffee chain seeks to expand its presence in the at-home coffee sector in Europe. New Starbucks espresso capsules are made using some of the finest Starbucks coffees and will enable customers to enjoy the same delicious coffee at home as they do in store. The range consists of a Fairtrade espresso roast, Guatemala Antigua espresso, Kenya espresso and Colombia espresso – all packaged in boxes of ten capsules.The new line-up will bring Starbucks’ coffee to even more consumers by applying the company’s expertise in ethical sourcing, roasting and brewing of...

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Why Jamaica’s Blue Mountain Coffee is so good, and why it costs more

During my recent visit to the Blue Mountains in Jamaica I had the opportunity to visit a number of coffee farms, processing plants and finally, a tour of the Coffee Industry Board of Jamaica. I have come up with 5 reasons. Maybe there are more, but these seem to be the big ones.Throughout my visit I had one question in mind, “Why is Blue Mountain Coffee so good, and why does it cost so much?” I guess that’s two questions, but as you’ll see, they are closely connected. Reason #1 – The total output from the Blue Mountains is relatively low. Compared to other growing countries, the size of the coffee-growing region in Jamaica is very small. Currently, they are...

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Keurig’s K-Cup screw-up and how it K-pitulated to angry consumers

  Keurig Green Mountain K-Cup coffee packs. (Joe Raedle/Getty Images) It’s been called the “razor blade business model.” A company sells a product like a battery-operated razor blade handle at a relatively low price in order to sell a complementary consumable product later, like the astoundingly costly Gillette Power Fusion Proglide cartridge, $18 for four blades, which then get thrown away. But it could also be called the Keurig “K-Cup” business model. Once a consumer buys the coffee machine, the coffee drinker may spend as much as $50 to $60 per pound on the coffee contained in the K-Cups, considerably more than the cost of even Starbucks’s breakfast blend, which goes for about $11.95 per pound. Some years back, thousands of Keurig single-serve machine...

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